Regardless of one’s political preferences, from a historical perspective, the first time Barack Obama was elected president was momentous. The second time marks actual culture change. If in 2008 the point was tipping, in 2012 the point has tipped.
A few years ago, as the U.S.’s first Black president began his maiden term, I published my book, The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity. As a student and practitioner of culture change, the work was inspired by a sense that we were at a tipping point of massive culture change. The election of Barack Obama was a defining moment that captured the zeitgeist of the times. The moment came to be known as the Obama Era, a period in history that was as much about the demographic changes in society that made possible the election of the country’s first Black president as it was about the man and leader himself, whose own diverse biography would come to further define the early 21st Century.
That first election was certainly historic. It was a massive break through the color line. But it was too soon to tell if it would be anything beyond a flash-in-the-pan stroke of luck due to an imploding economy so out of control that many millions were willing to take the riskier, what-the-hell bet of voting for a non-White person. While the insurgency of the 2008 Obama election brought us to the cusp of the tipping point of a new way of understanding a contemporary and diverse society, as the governing road got tougher and steeper, plenty of evidence mounted that Obama’s historic election could end up being an outlier episode rather than a transformative era.
As there always is when societies are at a tipping point, powerful countervailing forces emerged to keep the tip from happening. True to form, we saw this societal dynamic emerge through the fierce Tea Party phenomenon, which led to major setbacks to the president’s agenda in the midterm elections. Confidence abounded among opposition leaders. And pundits confirmed that the countervailing forces would make even further gains by denying the president a second term and leading the Senate majority to change from blue to red.
As changing demographics and new biographies of those leading and influencing policy brought different perspectives and solutions to major issues such as healthcare coverage, immigration status, gay rights, diversity efforts within the federal government, the 2012 election truly became a high-stakes contest about which way the point was going to tip.
This is why Obama’s second election—and the various state referendums on gay marriage and the legalization of pot, as well as the election of the first out lesbian senator, and the sending of the greatest number ever of women to Congress—ended up being a thunder clap announcing true culture change.
While many will disagree, even vehemently, with the merits or values behind these culture changes, for better or for worse, the point has fully tipped. It’s an announcement that the diverse demographic tsunami and all its implications to the economy, education, energy, immigration, relationships, individual freedoms, and collective responsibilities are irreversible.
This, of course, does not mean that the actual solutions to the various challenges within each of these major arenas are obvious or that they won’t require debate about how best to address. But when Blacks, Latinos, Asians, LGBT, youth, and single women decide the election for president for a second time, the agenda has been set for what needs to be addressed for the United States to remain economically competitive in a world where change is happening at warp speed.
Here’s how one of the poster children of the new economy, CNN commentator Fareed Zakaria, sees it as narrated on his show “GPS”:
“Growing up in India in the 1960s and 1970s, I always thought of America as the future. It was the place where the newest technology, the best gadgets, and the latest fads seemed to originate. Seemingly exotic political causes—women’s liberation, gay rights, the fight against ageism—always seemed to get their start on the streets or in the legislatures and courts of the United States. Indians couldn’t imagine embracing all American trends—in fact, some were rejected outright—because they were too edgy for a country like India. But we had a sneaking suspicion that today’s weird California fad would become tomorrow’s conventional practice. For me, Tuesday’s elections brought back that sense of America as the land of the future.
The Obama Era carries with it profound cultural implications, both in the United States and globally, that will affect not only personal, group, and institutional relationships, but also how we go about doing our work strategically and day-to-day. Among the populations most significantly impacted will be the emerging workforce that is becoming the New Mainstream. An increasingly multicultural workforce requires a deeper cultural understanding from many different angles—not only of what cultures are in the mix, but what individuals believe, how they act, and why.
In my book, I explored the impact of the Obama phenomenon from a cultural, rather than political, perspective. Sure, there were myriad political observations to be made—from an analysis of blue state/red state shifts to legitimate policy debates—but regardless of how such matters were hashed out politically, there was an undeniable, transformative story that seemed to be unfolding that included all of us globally. Regardless of one’s political preferences or passions, we all were willing or unwitting players in this culture-change drama.
This meant that for the past four years, as the Obama drama of his first term unfolded, I had the chance to test out some theories and observations from the position of Chief Diversity Officer at Hewitt Associates and then as the president of Diversity Best Practices. In both positions, I have had the opportunity to also serve as an executive diversity and inclusion consultant to the C-suite of dozens of Fortune 500 companies.
It’s through experiences with companies such as John Deere, Marriott, McKesson, Baxter, United Airlines, Discover Financial, and many other corporations as well as law enforcement agencies, not-for-profits, government institutions, and schools that I was able to test the eight cultural implications that I believed would be hallmarks of the Obama Era. In light of Obama’s re-election I believe these are still true:
Read more about each of these points.
Zakaria summarizes the change this way: “What the world saw this week was a picture of America at its best: edgy, experimental, open-minded—and brilliantly diverse.” And here’s how the architect of the Obama Era sees it as stated in his re-election acceptance speech in Chicago on election night:
“I believe we can keep the promise of our founders, the idea that if you’re willing to work hard, it doesn’t matter who you are or where you come from or what you look like or where you love. It doesn’t matter whether you’re Black or White or Hispanic or Asian or Native American or young or old or rich or poor, able, disabled, gay or straight, you can make it here in America if you’re willing to try.”
My diversity leader colleagues, our work has never been more important or relevant. Many see it, but many still don’t. And like the U.S. president is doing, we must continue to be agents and leaders of change with confidence, facts, and compassion.
Copyright © 2020 - Andrés T. Tapia.