Inclusion Paradox Sighting: White Sox Market to Latinos – Noche Orgullo Sox
September 13, 2009
Orgullo – pride – is a powerful word in the Latino culture. Chicago’s White Sox baseball team back in June seeks to combine the pride in culture with the pride in a winning hometown team to create a winning marketing combination. Sadly ironic, however, it was in a game against the Cleveland Indians, proving that one can start to get it in terms of needing to be inclusive of some groups and yet still have a blind spot toward others. –> Noche Orgullo Sox.
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