Twitter LinkedIn Korn Ferry
Twitter LinkedIn Korn Ferry
Twitter LinkedIn Korn Ferry

Inclusion Paradox Sighting: White Sox Market to Latinos – Noche Orgullo Sox

  • September 13, 2009

Orgullo – pride – is a powerful word in the Latino culture. Chicago’s White Sox baseball team back in June seeks to combine the pride in culture with the pride in a winning hometown team to create a winning marketing combination. Sadly ironic, however, it was in a game against the Cleveland Indians, proving that one can start to get it in terms of needing to be inclusive of some groups and yet still have a blind spot toward others.  –> Noche Orgullo Sox.

Leave a Comment

Like this post? Subscribe for more.

Send us your email address and we'll notify you when new posts are published.
Social media & sharing icons powered by UltimatelySocial